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Lula Belle Designs

"Be A Lula Girl!"

About Us

Nestled on the charming town square in Indianola, Iowa, Lula Belle Designs is more than just a boutique—it’s a place where style, connection, and confidence come together. Since opening our doors in 2012, we’ve proudly served Indianola and neighboring communities including Des Moines, Carlisle, Norwalk, Osceola, Winterset, Altoona, and beyond.
You’ll know you’ve found us when you spot our signature polka dot awning, welcoming you into a space filled with personality, warmth, and thoughtfully curated finds. Being located on the town square allows us to be part of the heartbeat of our community—a place where friends gather, memories are made, and shopping feels personal again.

Thoughtfully Curated Style & Gifts
At Lula Belle Designs, we specialize in boutique-style women’s clothing, accessories, and gifts chosen with care and intention. Our collection includes:
•Women’s clothing with flattering fits and timeless style
•Jewelry and accessories to complete every look
•Purses and handbags for everyday function and fashion
•Home décor and gifts that bring joy
•Fun finds like coffee mugs, key chains, and seasonal treasures

Every piece in our boutique is selected because we believe it adds something special—something that helps you feel good when you wear it or give it as a gift.

Customer Service Is at the Heart of Everything We Do
What truly sets Lula Belle Designs apart is our belief in providing the absolute best customer service—every single time. We take pride in getting to know our customers, offering honest styling advice, and helping you find the perfect outfit for your body, your season, and your lifestyle.
Whether you’re shopping for yourself, looking for the perfect gift, or simply stopping in to browse, you can expect friendly, one-on-one service and a genuine desire to make your visit enjoyable.

A Boutique Experience Worth Coming Back To
Lula Belle Designs was created to be a place where shopping feels fun, welcoming, and uplifting. From our one-of-a-kind finds to special events and personal touches, every detail is designed to make you feel confident, comfortable, and inspired.
So the next time you’re ready for a little retail therapy, a meaningful gift, or simply a warm and inviting place to shop—we invite you to visit Lula Belle Designs on the Indianola town square. Look for the polka dots—we can’t wait to welcome you in.

Areas Served

Our Professional Associations

Indianola Chamber of Commerce

Our Certifications

Voted "Best Boutique"
Voted Best Women's Clothing
Runner Up for Best Place to Buy a Gift

What We Offer

Our Specialties include:

At Lula Belle Designs, our specialty is helping others feel good by finding the perfect outfit—whether it’s for themselves or a thoughtful gift for someone special. We offer one-of-a-kind boutique clothing and accessories that blend style, comfort, and personality, along with boutique-style gifts you won’t find anywhere else. Every customer receives personal, attentive service, because we believe great style starts with feeling confident and cared for. We also love creating fun, memorable experiences through our Tickle Pink Tuesdays parties, and we’re always happy to help you discover the perfect outfit for your season, ensuring colors and styles that truly flatter you.

Our Services include:

Personal Styling & Boutique Shopping: At Lula Belle Designs, our passion is helping others feel good—whether that means finding the perfect outfit for yourself or a thoughtful gift for someone special. We offer one-of-a-kind boutique clothing and accessories, paired with friendly, one-on-one customer service to help you find pieces that truly fit your style, personality, and occasion.
Thoughtful Gifting Made Easy: From start to finish, we make gift-giving simple and special. Enjoy complimentary gift wrapping with every purchase, or choose a Lula Belle Designs gift certificate when you’re not quite sure what to pick. It’s the perfect way to give something meaningful while letting your loved one choose what they’ll love most.
Convenient Shopping Options: We believe shopping should fit your life. Take advantage of curbside pickup by calling ahead and letting us bring your order right to your car. Prefer shopping from home? We ship anywhere in the United States, delivering your favorite finds straight to your doorstep.
Special Events & Extended Shopping Hours: We love to celebrate with our customers! During holidays and special occasions, we offer extended shopping hours so you never miss out. Be sure to follow us on Facebook for announcements, event details, and all the latest store updates.
Facebook Live Sales & Exclusive Shopping Fun: Join us on Facebook Live for exclusive sales, sneak peeks, and interactive shopping events. It’s a fun way to connect, shop new arrivals, and snag special deals—all from the comfort of home. Follow along so you never miss a live sale!

Our Brands include:

Sanctuary
Tribal
Thread & Supply
Dear John
Another Love
Elan
Farmhouse Fresh
Creative Co-Op
Coton Colors
Papillion
Iowa State
Iowa Simpson
Indianola
Several New Lines of Handbags
Seven Diamonds
Rip Curl
Mud Pie
Hobo Handbags
Little Sleepies
Three Little Tots
Milk Barn
Eunina Jeans
Merci
Entro

Our Products include:

Boutique
Co-Ed Sweatshirts
Graphic Tees
Hats, Gloves and Socks
Home Decor
Holiday Decor
Indianola Indians and Simpson College Fan Gear
Jewelry
Key Chains
Porch View Collection Candles
Purses and Handbags
Scarfs and Head Wraps
Tumblers
Men's Clothing
Quality Boutique Style Clothing, Accessories, Boots & Shoes
Great Selection of Seasonal Decorations

Testimonials

On 9/1/2025 Laurie H. had this to say:
friendly, fashionable and the best service. There are so many options for every season.

On 12/19/2024 Pamela Bruce had this to say:
Always a great selection and the staff is friendly and helpful

On 11/17/2024 Wanderer22198588022 had this to say:
This beautiful one -of -kind clothing boutique is well worth your trip, just 20 minutes from the captial city, Des Moines Ia! From the layout and displays of this charming shop to the beautiful clothing sets it apart from the average boutique..and let me tell you I KNOW boutiques 🛍!! The one of kind clothing is going to make you want at least one piece to add to your wardrobe 😉! Be sure to make a trip here it well worth it.

On 11/16/2024 Jenjen4e@gmail.com had this to say:
I really enjoy shopping at this boutique. The inventory is fluid and in line with the seasons! Testimonial written by Jenjen4e@gmail.com on this site.

On 11/2/2024 Morgan Mitchell had this to say:
Lula Belle is my favorite boutique! From clothing for the women, men and children, darling home decor, jewelry, accessories and more it’s my go-to for myself and gifting! The owner, Kamie and her team are so helpful and kind. I love the price point, variety and quality of items. Indianola is so lucky to have a store like Lula Belle. Right in the heart of the community on the square!

Contact Us

Lula Belle Designs
114 W Ashland Ave. Indianola, IA 50125
Phone: (515) 314-6572
Email: lulabelledesigns1@gmail.com

Where To Find Us

Payment Types Accepted

Checks, American Express, Discover, MasterCard, Visa, Debit Cards, NFC Mobile Payments

Our Hours

Thursday: 10:00 AM - 6:00 PM
Friday: 10:00 AM - 5:00 PM
Saturday: 10:00 AM - 2:00 PM

FAQ

What does Lula Belle Designs offer?

We are a boutique specializing in women’s clothing, jewelry, handbags, home décor, seasonal items, and unique gifts. We also carry accessories like coffee mugs, keychains, and more.

Do you offer gift wrapping?

Yes! We provide free gift wrapping for your purchases.

What sizes do you carry?

We offer women’s clothing in sizes XS to 2XL, along with a small men’s section and baby items.

Do you offer curbside pickup and shipping?

Yes! We make shopping easy with curbside pickup—just call ahead and we’ll bring your order right to your car. Plus, we ship anywhere in the United States so your favorite finds can arrive right at your doorstep.

Do you offer seasonal collections?

Yes! We update our inventory regularly with seasonal clothing, décor, and gifts to keep your style fresh year-round.

Is Lula Belle Designs locally owned?

Yes, we are a locally owned boutique that has been serving Indianola and surrounding areas since 2012.

What makes Lula Belle Designs unique?

Our boutique offers a personalized shopping experience, high-quality apparel, and exceptional customer service. We also support local community events and charities.